"Parents based in North London seeks an exceptional and qualified instructor to support their smallest child on his early path to growing into an English gentleman."
When reading this advertisement, you might readily miss the wording "beginning" as mere an expression.
But, it could be the most important element of this unique job advert, as it attempts to recruit a mentor for a 12-month-old.
Hundreds of responses have already been received since the unidentified family posted their call for the £180k-a-year tutor, who needs to be "someone very special".
Over the last few weeks, the post has received interest throughout the news, with many wondering why?
Innovative Idea
Adam Caller, chief executive of a global tutoring firm, which is assisting the family in their search, stated that notwithstanding early doubt, he considered the concept "visionary", and "advanced".
When he met the family, he mentioned they understood the unusual character of their demand, and how young their son is.
But, they explained that they "didn't want to wait any longer" to get a tutor, as they had held off until their firstborn was five, and by that point "cultural influence had already become established".
What exactly did the family refer to by "cultural predisposition"?
It's "comprehensive", he responded. "The manner you eat, the way you speak".
He said the elder child had adopted "extremely delicate, non-verbal cues" from the family, and had taken on their cultural norms. The family informed Adam they hoped to prevent history to repeat itself with their younger child.
The intention: To hire a British tutor, who needs to speak with RP, to shape the baby from the very start.
Natural Absorption
"Much of the development at the outset here is somewhat osmotic," explained the CEO.
It's through this osmosis that the family are hoping the child will pick up the English characteristics they want to impart.
The consultant said the tutor must be an individual who attended "the right kinds of schools – the same kinds of schools as the family plan to send their son to".
"The educator just has to be the right kind of person, they'll be doing things they don't even know they're doing, simply by nature," he said.
Expense Not a Factor
The family explained to Adam the successful candidate should preferably also have familiarity of or enthusiasm in equestrian activities, alpine skiing, creative fields and instrumental training so as to shape the child in a wide range of hobbies.
Additionally though, he said the family hoped the tutor to enrol the child on a range of courses so the child would be "horseback riding and starting an tool by the time they are approximately three years old".
In the family's minds, assisting their son grow into a "English gentleman" will bring about success and create opportunities.
"For all the advantages and disadvantages of that, because it's certainly a class statement," he adds.
But, in spite of all this tutelage in "English culture", might the child pick up so-called cultural bias from the multicultural family he resides with regardless?
"Absolutely", answered the CEO. "The parents realize this may not work, but they've just taken the attitude of, 'why not attempt it and we should start as early as we can', because the price of it is irrelevant," he explained.
Idealistic and Unrealistic
There are some in the tutoring industry who have those reservations.
Peter Cui, chief executive of Blue Education, who supplies individual instructors, commented that "the process of adopting dual cultures, or actually, discovering oneself, is something that must be lived into, not designed."
Peter wrote that he had emigrated from Asia to the Britain at the period of childhood, and had been educated understanding and embodying both cultures. He progressed to study at a prestigious UK institution.
"The concept that one individual can function as a living vessel of UK identity, an individual who can possibly impart the attributes of a UK sophisticate onto a 12-month-old child, seems to me naive and unrealistic," he stated.
"Based on my background, employing a typically UK tutor from babyhood will not instantly produce the goal they hope for.
"I did not have that kind of mentor, and however I have been fortunate enough to enjoy many of the opportunities they hope for their son."
He added: "The reality is, personal identity should not be dictated from the external environment; it must be embraced, and it must come from within."
Acquiring Englishness
Certainly, Britishness is something the CEO believes can be instructed – and marketed.
"I believe the fact that the international society regards us in this respect is something that we should be cherishing|valuing|appreciating
